Now that it’s all over, the curtain has come down on the Chateauroux Shooting Centre. The sound of the competition over and under has given way to the rustle of luggage wheels as people start departing. It’s time for balance sheets, and Beretta’s are crazy: winning 93% of the available medals.
Chäteauroux, France, August 6, 2024 – Beretta approached these Olympic Games with a double awareness: the skill of the Shooting Team and the absolute goodness of its products: firearms (DTII and SL2) and technical gear. And the results have exceeded every rosiest prediction for the Gardone Val Trompia company: 14 medals out of the 15 available (5 gold, 5 silver and 4 bronze) representing a record achievement.
At the previous Olympic round, in Tokyo, 9 were the medals won by athletes carrying a Beretta shotgun, all equally distributed in triplets: 3 gold, 3 silver, 3 bronze. One less than those won at Rio 2016, which, until yesterday, represented the record for the Company: 4 gold, 4 silver, 2 bronze. This time on French land it went further, much further.
Despite the fact that Beretta was present with about 50% of the shotguns in action, it was able to win, thanks to its five-ring Heroes, 93% of the titles up for grabs. This means, only one medal – bronze – left to the competitors in the Women’s Trap. If when talking about such successes it is undoubtedly also the relevance of the “pinch of luck,” it is equally realistic to talk about the crowning of the daily efforts in making Beretta the most reliable partner in existence.
The DTII, speaking of shotguns, is the perfect machine: it has been able to track through the years by constantly updating itself thanks to precise “technological injections,” especially with regard to barrels (which have always been the Company’s pride and joy): the Steelium Pro (and Pro X for the newborn SL2) technology has enabled shooters to enjoy a decisive advantage as far as “marginal gain” is concerned. Take, for example, the performance of Army has a very particular way of shooting: a “follow-through” shot by letting the clay move far away and going for it in the sky, this style figure is facilitated by the consistency of the patterns coming out of her DTII: even one pellet is enough to break the clays, and having a homogeneous distribution of the shot helps decisively.
If Beretta has come to these achievements, it is because it has never stopped evolving, choosing the best R&D minds, to use technology to its advantage, to provide technology to all shooters (not just Olympians and not just Beretta shooters) such as the Shooting Data application. The connection between Beretta and the Olympics is represented by an extraordinary hall of fame of feat: 9 generations of shooters, and 68 years of victories.
It all started in 1956 with Galliano Rossini, who used a weapon that looked more like a hunting firearm than a competition shotgun. Since then, Beretta has gone through decades of success, culminating in 2016 at the Rio Olympics, where Beretta shooters won no fewer than 10 medals. Great milestones have also come from the latest Tokyo 2020 Olympics: out of 116 athletes, 64 have slinged a product designed and built in Gardone Val Trompia, signifying that more than one in two athletes rely on Beretta to take on the most important challenge of their competitive lives.
The decisive turning point came in 2011, with the introduction of the famous DTII, the most victorious shotgun ever. This over-and-under has brought balance, power and precision into the hands of the world’s best athletes. Every detail of the Beretta DTII has been masterfully crafted to meet and exceed the technical requirements of the most serious shooters, ensuring exceptional control and perfect shooting.
At the Rio Olympics, 9 medallists shot a DTII, making those Olympic Games the most victorious event ever for Beretta until the recently concluded Paris Games. That success was replicated at the most recent Tokyo Olympics, where Beretta won 9 podiums, 8 of them thanks to the DTII, which reconfirmed itself as an extremely high-performing rifle in every discipline.
“This is a long history full of excellence, the results of which demonstrate the extremely high quality of our firearms, ” comments Carlo Ferlito, Managing Director and General Manager of Fabbrica d’armi Pietro Beretta SpA, “Every innovation has represented a step forward toward the creation of something extraordinary. It is a journey of successes and dreams fulfilled, a journey made together with our athletes who represent for us an essential source of development and to raise the bar higher and higher, but it is not just a matter of goals achieved: the prevailing feeling is one of unity, of a team, of a family. A family in which to grow: shooters and company together. And now on to planning for the Los Angeles 2028 Games. “
Invincible minds, unbreakable Champions.
