The Beretta Australia Story

Connecting shooters with the best firearms and accessories available globally

This is not just our business, this is our passion.

After all, we are shooters too!

It all began with a passion for shooting

Our founder and Managing Director, Luca Scribani Rossi, is an accomplished skeet champion with an Olympic Bronze Medal from the Los Angeles ’84 Olympics, as well as amassing many other World Championship, World Cup, and Grand Prix medals.

On top of this, he has also led the Italian Shooting Team and the Australian Shooting team to Olympic victory in his role as Coach and Technical Director.

During the later stages of his coaching career in Australia, one thing was becoming particularly apparent to Luca: shooters could not get easy access to Beretta’s full range of products and services.

Couple this with Luca’s love for shooting, a deep respect for the Beretta brand, and a long-standing relationship with the Beretta family, a perfect and organic opportunity presented itself.

And with that, Beretta Australia was founded in 2000.

Today, our team is united by that passion


We love shooting

Our team of nearly 50 is made up of passionate hunters and shooters who are also experts in their chosen field.


We love the range of firearms, optics, accessories and apparel that we distribute

Our range is defined by one simple rule – best in class. And we proudly distribute this range of firearms, optics, accessories and apparel from leading international brands to our carefully selected Australian dealer network.

Representing such great products that we love and use ourselves, makes it easy as we know you will like them too.

You will also find products exclusive to the Australian market as we work with our suppliers to tailor products to suit the unique requirements of Australian shooters. Check out Tikka ammunition or the Franchi Phoenix for example.


Beretta Australia distributes to 14 other countries

Beretta Australia’s service extends past Australia’s vast 7,692,024km2 land mass with 14 countries in the Oceanic and Asia Pacific Regions which are also covered with the assistance of locally positioned sub distributors.


Countries Included:

  • Australia
  • New Zealand (Australia's Subsidiary)
  • Bangladesh
  • China (including Taiwan)
  • Hong Kong
  • India
  • Indonesia
  • Macau
  • Malaysia
  • Pacific Islands and French Polynesia
  • Philippines
  • Sri Lanka
  • South Korea
  • Singapore
  • Thailand

We support the shooting community


  • Supporting the sport of shooting at a local level

    We love to get behind events and clubs. Beretta Australia can often be found at various shoots across the country – either attending and offering Forever Servicing with a range of products on display, or supporting the event in some other way. Some of us will even be competing!

    Beretta Australia also get behind the pioneering, award-winning Australian hunting show – Beyond the Divide. The show’s host, Rob Fickling, takes us on a variety of hunts that not only capture the spirit of hunters and hunting in this country, in and around the Great Dividing Range, but also portrays what it takes to be an Australian, hunting and surviving challenging environments overseas. You can watch Beyond the Divide on Foxtel’s Aurora Chanel, or free-to-air channel 44, or download the channel 31 app and watch it whenever you like!


  • Getting shooters to the podium

    Beretta of course do sponsor select individuals in their quest for success on the international stage. These shooters are the best and brightest competition shooters in Australia, and they shoot exclusively with Beretta firearms. See our list of Sponsored Athletes.

  • Politically

    We believe that upholding the rights of shooters is vital to maintaining Australia’s heritage, economic well-being, and our community spirit as well as protecting an individual’s livelihood, health and happiness.

    Luca Scribani Rossi, Managing Director of Beretta Australia, is a prominent figure in the fight to protect our rights as shooters. Luca is on the board of various groups and associations (as listed below) that work tirelessly to preserve the hunting and sports shooting culture in the Australian community.

    • NFDA – President, National Firearm Dealers Association Inc.
    • FTA – Vice President, Firearm Traders Association of Victoria
    • SIFA – Chairman, Shooting Industry Foundation of Australia
    • ICCI – Board Member, Italian Chamber of Commerce and Industry
    • FIRG – Firearms Industry Reference Group
    • Member, Ministerial Committee
    • FWPWG – Member, Firearms and Weapons Policy Working Group


  • Get involved

    Work in this space is always ongoing. Your voice also plays a crucial role in protecting our rights as shooters. From time to time, we call for the support of all shooters to take action. When we do, this can be found on our Facebook Timeline and here on the Beretta Australia website.

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