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March 10, 2022

Beretta Holdings Aquires Ruag Ammotec

Beretta Holding is pleased to announce that it has signed a binding agreement to acquire 100% of RUAG Ammotec – the leading European provider for small caliber ammunition manufacturing and distribution, owner of prestigious brands such as RWS, Norma, Rottweil, Geco. Pietro Gussalli Beretta, President and CEO of Beretta Holding, stated: “This is...

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February 2, 2021

Holland & Holland Announcement

Beretta Holding expands its presence in the UK with the prestigious acquisition of Holland & Holland MELBOURNE, Victoria, 01 February 2021 – Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not...

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February 21, 2020

Sako Unveils The First True Hybrid Rifle

Beretta Australia and Sako, the leading Finnish manufacturer of world-renowned rifles and cartridges, has defined a new category in bolt-action rifles by introducing the Sako S20, the first true hybrid rifle. Designed with progressive shooters in mind, the modular structure adapts to changing lifestyles, making the S20 a truly future-proof...

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August 7, 2019

Beretta Australia Joins Field & Game Australia As Strategic Partner

Beretta Australia and Field & Game Australia have announced a new long term partnership agreement. Beretta Australia managing director Luca Scribani Rossi said Field & Game Australia’s membership represents a large pool of enthusiastic and loyal Beretta customers so there was a clear commercial aspect to the partnership.  “We have...

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July 23, 2019

Having Accuracy Issues? Start Here!

As any experienced rifle owner knows, one of the most enjoyable part of buying a new rifle is getting it to shoot as accurately as possible. Sako and Tikka rifles are tested to shoot under 1MOA at 100m (50m for rimfire) with either 3 or 5 shot groups, so when...

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June 4, 2018

Caleb Harris Joins Team Beretta Australia

Beretta Australia is excited to announce the signing of West Australian Caleb Harris as a Beretta Australia-sponsored shooter. An up-and-comer in the discipline of practical pistol shooting, Harris has already achieved great successes in his short career, including Gold in the Production Division of the SSAA Western Australian State Steel...

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April 6, 2018

Beretta Australia Welcomes Kalix Teknik, Nextorch & Fox Knives To Brand Stable

Beretta Australia is pleased to announce the acquisition of 3 industry favourites to their growing stable of accessory brands – Kalix Teknik, Nextorch & Fox Knives – for exclusive Australian distribution with each partnership including varying ranges of each brand’s product offering. “We couldn’t be more pleased with these new partnerships and...

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March 2, 2018

Mario Mori Joins Team Beretta Australia

Beretta Australia is proud to announce the signing of Mario Maori to Team Beretta as a sponsored shooter and brand ambassador for the new Beretta APX pistol. Mario will be competing with the new APX in the Production Division at the Australian IPSC Nationals in 2018, along with representing Beretta...

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January 24, 2018

Big News From Vegas With Sako’s 2018 Additions!

Sako – the world’s most prestigious rifle and cartridge brand – today announced a trio of new additions to their premium line of rifles. New FInnlight II – The new addition to the Finnlights of Sako’s 85 range – the Finnlight II – isn’t merely an improvement on the original Finnlight, but its own lighter and...

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January 24, 2018

Tikka Launches T1x Rimfire; New Additions To T3x Range

Beretta Australia is excited to announce today that one of their most popular brands Tikka, has officially launched the much-anticipated Tikka T1x MTR – their first rimfire rifle – at the International Shot Show in Las Vegas, Nevada. The T1x MTR (multi-task rimfire) is Tikka’s first rifle in .22LR and 17 HMR and features a medium-contour 20″ barrel for the...

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January 20, 2018

Franchi Introduces Bolt-action Rifle: The Franchi Horizon

For the first time, in their 150 year history, Franchi steps out of the norm to introduce their first bolt-action rifle: The Horizon, a project born of the idea of offering ergonomics, precision and durability in a price-conscience product. With a glass-fibre reinforced Techno polymer stock, the Exclusive Style (XS) platform which is...

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December 19, 2017

Hunt-pro Joins Beretta Australia

Beretta Australia is pleased to announce the acquisition of Hunt-Pro for Australian distribution. The agreement will include the entire range of premium Hunt-Pro products – from safes to accessories – and takes place effective immediately. “Beretta Australia is excited to take over the distribution of the Hunt-Pro line of products,...

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